to do, but how the different elements work together to create a commercially focused Amazon business.

The Proven 7-Stage Ultimate Amazon Selling System

At the heart of the weekend is Alex's exclusive 7-stage framework for building and growing a business on Amazon.

Across Saturday and Sunday, Alex will personally take attendees through all seven stages of the system, explaining not just what to do, but how the different elements work together to create a commercially focused Amazon business.

The complete seven-stage methodology is reserved for attendees, but throughout the weekend you'll explore the critical areas involved in succeeding on Amazon, including:

• Researching markets and identifying opportunities
• Understanding competition and customer demand
• Product sourcing and commercial viability
• Amazon fees, pricing, margins and profitability
• Creating and optimising high-converting Amazon listings
• Amazon SEO and keyword research
• Product launch strategy
• Amazon advertising and PPC
• Improving sales and conversion
• Growing and scaling an Amazon business
• Using AI and automation effectively
• Developing a clear strategy for what to do next

This isn't about chasing shortcuts.

It's about understanding the complete system behind building and growing a successful Amazon business.

A Hands-On Amazon Training Weekend

This is not a large conference.

Attendance is deliberately limited to just 25 people so that the weekend can remain practical, interactive and implementation-focused.

Throughout the two days there will be opportunities to:

• Work through practical exercises
• Apply the system to your own products or business ideas
• Research real Amazon opportunities
• Analyse markets and competition
• Work on listings, keywords and strategy
• Ask questions
• Work alongside other attendees
• Receive implementation support
• Develop your own action plan

There will also be a practical Saturday evening assignment designed to consolidate what you've learned before returning for day two.

Come prepared to learn.

But more importantly, come prepared to implement.

Who Is The Weekend For?

The Ultimate Amazon Selling System has been designed for entrepreneurs, sellers, brands, manufacturers and business owners who are serious about Amazon.

I Want To Start Selling On Amazon

You can see the opportunity but aren't sure where to begin, what to sell or how to determine whether an idea has genuine commercial potential.

The weekend will give you a structured system to follow rather than trying to piece everything together yourself.

I'm Already Selling On Amazon

You have an existing Amazon business but want to improve performance, profitability, listings, advertising or your overall approach.

You'll be able to apply the system directly to your existing business throughout the weekend.

We Already Have Products

You're a brand, manufacturer or established business looking at Amazon as an additional sales channel or wanting to improve what you're already doing.

The weekend will help you understand how Amazon fits into the wider commercial picture and how to approach it strategically.

Two Intensive Days With Alex Shelton

Alex Shelton is The Amazon Trainer and has spent years working with entrepreneurs, brands and businesses to help them understand, launch and grow through Amazon.

His approach is practical and commercially focused.

It's not simply about generating sales.

It's about understanding the numbers, making better decisions and building an Amazon operation that makes commercial sense.

Private one-to-one Amazon training with Alex is normally £1,500 + VAT per day.

The Ultimate Amazon Selling System Weekend gives a limited group of just 25 attendees the opportunity to spend two intensive days learning directly from Alex and working alongside his team.

Choose Your Ticket

2-Day Intensive Training

£1,250 + VAT per attendee

Your ticket includes:

• Full Saturday training programme
• Full Sunday training programme
• The complete 7-stage Ultimate Amazon Selling System
• Practical workshops and implementation sessions
• Support from Alex and his implementation team
• Ultimate Amazon Selling System workbook and event materials
• Lunch on Saturday and Sunday
• Tea, coffee and refreshments throughout both days

Residential Weekend

£1,500 + VAT per attendee

Make a weekend of it.

Your Residential Ticket includes everything in the 2-Day Intensive Training Ticket, plus:

• Saturday night hotel accommodation
• Sunday breakfast

Stay at the event hotel, spend the weekend immersed in your Amazon business and return refreshed on Sunday morning ready for day two.

Secure Your Place

You don't need to pay the entire ticket price today.

Reserve your place with a £250 + VAT deposit.

The remaining balance will be payable before the event in accordance with the event booking terms.

With attendance strictly limited to 25 people, registration will close once all available places have been reserved.

Make 2027 The Year You Take Amazon Seriously

You can spend another year reading articles, watching videos and wondering whether you're doing the right things.

Or you can dedicate one weekend to learning a complete, structured system from someone who has spent years working with Amazon businesses.

Ultimate Amazon Selling System

The proven 7-stage system for building and growing your business on Amazon.

2-Day Intensive Training Weekend with Alex Shelton

London | January 2027

Strictly Limited to 25 Attendees

From £1,250 + VAT

£250 + VAT deposit secures your place.