Practical Amazon PPC Training to Help You Understand & Manage Your Advertising

Learn how Amazon advertising works and develop the practical skills you need to understand, manage and optimise your PPC campaigns.

Our Amazon PPC Training is designed for Amazon sellers, businesses and teams who want to better understand their advertising rather than simply relying on automated campaigns or somebody else to manage everything for them.

Led by Alex Shelton – The Amazon Trainer, training can cover campaign structure, targeting, keywords, bids, budgets, performance metrics and ongoing optimisation.

Learn Amazon. Build Your Skills. Grow Your Business.

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Learn How Amazon PPC Works

Amazon PPC allows sellers and brands to advertise products across Amazon using different campaign and targeting options.

But simply creating campaigns doesn't necessarily mean you're advertising effectively.

You need to understand what you're targeting, how much you're spending, what results your campaigns are generating and how advertising contributes to the wider performance of your Amazon business.

Our Amazon advertising training helps you develop a practical understanding of these areas.

Who Is Amazon PPC Training For?

Our Amazon PPC training can help:

• New Amazon sellers
• Established Amazon sellers
• Entrepreneurs
• Brands and manufacturers
• eCommerce businesses
• Business owners
• Marketing teams
• Employees managing Amazon accounts
• Sellers currently managing their own PPC
• Businesses wanting to better understand agency-managed campaigns

Training can be adapted around your existing knowledge, advertising activity and objectives.

What Can You Learn?

Your Amazon Ads training can cover the different areas involved in planning, creating and managing Amazon advertising campaigns.

Amazon Advertising Fundamentals

Understand how Amazon advertising works, where ads can appear and how PPC fits into the wider Amazon marketplace.

Campaign Structure

Learn how campaigns and ad groups can be organised to make advertising easier to manage, analyse and optimise.

Automatic & Manual Campaigns

Understand the differences between automatic and manual targeting and how each can be used within your Amazon advertising strategy.

Keyword Targeting

Learn how keyword targeting works, including different match types and how search terms can provide useful information for campaign development.

Product Targeting

Explore how product and category targeting can be used to reach shoppers browsing relevant products and areas of Amazon.

Bids & Budgets

Understand how bids and campaign budgets work and how they can influence advertising activity and spend.

Search Term Analysis

Learn how to review the search terms generating advertising activity and use this information when making campaign decisions.

Campaign Optimisation

Understand how campaigns can be reviewed and adjusted based on their performance rather than simply being created and left running.

Understanding Amazon PPC Metrics

Managing Amazon advertising effectively requires understanding the numbers behind your campaigns.

Training can help you understand important advertising metrics and what they can tell you about performance.

Depending on your requirements, this can include:

• Advertising spend
• Advertising sales
• Clicks
• Impressions
• Click-through rate
• Conversion
• Cost per click
• ACoS
• ROAS
• TACoS

Rather than looking at one metric in isolation, the aim is to understand how different figures work together when assessing campaign and wider account performance.

ACoS & TACoS

ACoS – Advertising Cost of Sales compares your advertising spend with the sales attributed to your advertising.

TACoS – Total Advertising Cost of Sales compares advertising spend with your total Amazon sales.

Both can provide useful information, but they answer different questions.

Understanding these metrics can help you assess advertising efficiency while also considering how advertising relates to the wider performance of your Amazon business.

Practical Amazon Advertising Training

Amazon PPC is best understood by working with real campaigns and data.

Our training focuses on practical application rather than simply explaining advertising terminology.

Where appropriate, training can involve reviewing campaign structures, targeting, search terms, performance data and other areas within Amazon Seller Central.

This allows you to see how the different elements of Amazon advertising connect and how decisions can affect campaign performance.

Amazon PPC Training for Beginners

If you've never managed Amazon advertising before, PPC can initially seem complicated.

Campaign types, targeting options, keywords, match types, bids and performance metrics all need to be understood.

Our Amazon PPC training for beginners can help you develop that knowledge step by step.

The objective is to give you a solid understanding of the fundamentals before moving into more detailed campaign management and optimisation.

Amazon PPC Training for Existing Sellers

Existing sellers may already be spending significant amounts on Amazon advertising without fully understanding how their campaigns are performing.

You may want to understand why your ACoS has changed, improve campaign structure, review targeting or simply gain greater visibility over where your advertising budget is going.

Training can focus on the areas most relevant to your existing account and current level of experience.

1-to-1 Amazon PPC Training

For sellers wanting personalised training, 1-to-1 Amazon PPC training allows us to focus on your particular requirements.

If you already have active campaigns, training can be shaped around your current understanding and the areas you want to develop.

This gives you the opportunity to ask questions and spend more time on the areas most relevant to your Amazon business.

More Than Just Amazon Advertising

PPC doesn't operate independently from the rest of your Amazon business.

Product pricing, listings, images, reviews, organic visibility, stock availability and conversion can all influence the commercial performance of advertising.

That's why understanding Amazon PPC should also involve understanding how advertising fits into your wider Amazon strategy.

The aim isn't simply to generate clicks.

It's to understand how advertising can support the wider objectives of your Amazon business.

Learn From The Amazon Trainer

Your training is led by Alex Shelton – The Amazon Trainer.

Alex works with Amazon sellers, entrepreneurs, brands and businesses to help them understand Amazon Seller Central, advertising and the wider areas involved in selling successfully on the marketplace.

Training focuses on practical knowledge you can apply when managing and reviewing your own Amazon advertising.

Develop Your Amazon Advertising Skills

Whether you're completely new to Amazon PPC or already managing active campaigns, developing your advertising knowledge can give you greater understanding and control over your Amazon business.

Our Amazon PPC Training provides practical training across campaign structure, targeting, keywords, bidding, performance analysis and optimisation.

Learn Amazon. Build Your Skills. Grow Your Business.