This Training Is For...
Complete Beginners, Existing Amazon Sellers, Brands & Established Businesses
Whether you're looking to start selling on Amazon, grow an existing Amazon business or develop Amazon as a new sales channel for your brand, this weekend is designed to give you a structured system — and help you put it into practice.
7 Stages. 2 Intensive Days. One Complete Amazon Selling System.
If you're serious about starting, building or growing a successful business on Amazon, this isn't another Amazon seminar or online course.
The Ultimate Amazon Selling System is Alex Shelton's proven 7-stage system for building and growing a business on Amazon.
Across two intensive days, Alex will personally take you through the complete system, combining expert training with practical exercises, implementation sessions and support from his team.
And this isn't designed around sitting in a room taking notes.
Bring your laptop. Bring your products, ideas and challenges. Be prepared to work on your business.
The objective is that you don't simply leave knowing more about Amazon. You leave knowing what you need to do next and how to do it.
LEARN → IMPLEMENT → REVIEW → IMPROVE
The Proven 7-Stage Ultimate Amazon Selling System
At the heart of the weekend is Alex's exclusive 7-stage framework for building and growing a business on Amazon.
Across Saturday and Sunday, Alex will take you through all seven stages, explaining not only what to do, but how the different elements work together to create a commercially focused Amazon business.
The complete seven-stage methodology is reserved for event attendees, but areas explored throughout the weekend include:
- Researching markets and identifying genuine opportunities
- Understanding competition and customer demand
- Product sourcing and commercial viability
- Amazon fees, pricing, margins and profitability
- Creating and optimising high-converting listings
- Amazon SEO and keyword research
- Product launch strategy
- Amazon advertising and PPC
- Improving sales and conversion
- Growing and scaling an Amazon business
- Using AI and automation effectively
- Developing a clear strategy for what to do next
This isn't about shortcuts or Amazon “hacks”.
It's about understanding the complete commercial system behind building and growing an Amazon business.
Don't Just Learn Amazon. Implement It.
The challenge with Amazon isn't a lack of information.
It's knowing what actually matters, what applies to your business and what you should do next.
That's why the Ultimate Amazon Selling System has been designed differently.
Each stage combines training with practical implementation. If you're attending in person, you'll have opportunities to apply what you're learning directly to your own business, products or ideas throughout the weekend.
Alex will also be joined by members of his Amazon implementation team, providing additional support during practical exercises and implementation sessions.
By Sunday afternoon, the objective is simple:
You leave with the knowledge, tools and clear action plan to put the Ultimate Amazon Selling System into practice.
A Small, Hands-On Amazon Training Weekend
This is deliberately not a large conference.
A limited number of in-person places will be available.
Keeping the room small means the weekend can remain practical, interactive and implementation-focused, giving those attending in person opportunities to:
- Work through practical exercises
- Apply the system to your own products or business ideas
- Research real Amazon opportunities
- Analyse markets and competitors
- Work on listings, keywords and strategy
- Ask questions throughout the weekend
- Work alongside other entrepreneurs and businesses
- Receive support from Alex and his team
- Develop your own Amazon action plan
There will also be a practical Saturday evening assignment designed to consolidate what you've learned before returning for day two.
Come prepared to learn. More importantly, come prepared to implement.
The Weekend
Saturday 30th January 2027
10:00am – 5:00pm
Day One of the Ultimate Amazon Selling System, including intensive training, practical implementation sessions, lunch and refreshments throughout the day.
Saturday Evening
Optional Evening Drinks & Social
An informal opportunity for in-person attendees to continue conversations, meet other attendees and spend time with Alex and members of the team.
Sunday 31st January 2027
9:00am – 4:00pm
Day Two of the Ultimate Amazon Selling System, including further training, implementation sessions and the development of your next-step Amazon action plan.
Who Is The Weekend For?
The Ultimate Amazon Selling System is designed for entrepreneurs, existing Amazon sellers, brands, manufacturers and established businesses that are serious about Amazon.
I Want To Start Selling On Amazon
You can see the opportunity but aren't sure where to begin, what to sell or how to determine whether an idea has genuine commercial potential.
Instead of piecing together information from hundreds of different sources, you'll have a structured system to follow.
I'm Already Selling On Amazon
You already have an Amazon business but want to improve performance, profitability, listings, advertising or your overall strategy.
You'll be able to apply what you're learning directly to your existing Amazon operation.
We Already Have Products
You're a manufacturer, brand or established business looking to make Amazon an additional sales channel — or improve what you're already doing.
The weekend will help you understand how Amazon fits into the wider commercial picture and how to approach it strategically.
Two Intensive Days With Alex Shelton
Alex Shelton is The Amazon Trainer and has spent years working directly with entrepreneurs, start-ups, established brands and manufacturers to help them start, build and grow through Amazon.
His approach is practical and commercially focused.
Because success on Amazon isn't simply about generating sales.
It's about understanding the numbers, making better decisions and building an Amazon operation that makes commercial sense.
Private one-to-one Amazon training with Alex is normally £1,500 + VAT per day.
The Ultimate Amazon Selling System gives a limited number of in-person attendees the opportunity to spend two intensive days learning directly from Alex, implementing what they learn and working alongside his team for:
£1,500 + VAT
Choose How You Attend
Attend In Person — London
£1,500 + VAT per person
For the complete Ultimate Amazon Selling System experience.
Join Alex and his team at the Renaissance London Heathrow Hotel for two intensive and practical days.
Your in-person ticket includes:
- 2 Intensive & Practical Training Days
- The Complete 7-Stage Ultimate Amazon Selling System
- Work Directly with Alex Throughout the Weekend
- Practical Exercises & Implementation Sessions
- Ask Questions & Get Help During the Event
- Support from Alex's Amazon Implementation Team
- Ultimate Amazon Selling System Workbook & Event Materials
- Lunch & Refreshments Throughout Both Days
- Meet & Network with Other Amazon Sellers & Businesses
- Evening Drinks & Social
- Overnight Accommodation Available, Including Breakfast
- Limited In-Person Places
Renaissance London Heathrow Hotel
The event will take place at the Renaissance London Heathrow Hotel, making it particularly convenient for attendees travelling from across the UK and internationally.
Overnight accommodation, including breakfast, is available at the hotel for those who would like to stay.
Book In Person
Hotel accommodation is not included within the event ticket and is subject to availability. Details will be provided to attendees.
Attend by Live Stream
£750 + VAT per attendee
Can't make it to London?
Join the main training sessions live online across Saturday and Sunday.
The Live Stream gives you the opportunity to follow Alex's core Ultimate Amazon Selling System training remotely, wherever you are in the world.
Your Live Stream ticket includes:
- Live Access to the Main Saturday & Sunday Training Sessions
- The 7-Stage Ultimate Amazon Selling System
- Digital Workbook & Event Materials
- Access Both Days Online
- Join from Anywhere in the World
The Live Stream is designed around the main training programme. In-person practical exercises, implementation sessions, individual support, networking and social elements are exclusive to those attending the event in London.
Book Live Stream
Why £1,500?
Private one-to-one training with Alex normally costs £1,500 + VAT for a single day.
This weekend gives you:
Two intensive days with Alex.
The complete Ultimate Amazon Selling System.
Practical implementation.
Direct support from Alex and his team.
A small, hands-on environment with a limited number of attendees.
All for £1,500 + VAT per attendee.
For those unable to attend in London, access to the main two-day training programme via Live Stream is available for £750 + VAT.
Secure Your Place
In Person — £1,500 + VAT
Join us at the Renaissance London Heathrow Hotel for the complete two-day experience.
A limited number of in-person places are available to keep the event small, practical and interactive.
Overnight hotel accommodation, including breakfast, is also available separately.
Book In Person
Live Stream — £750 + VAT
Can't join us in London?
Watch the main training sessions live across both days from anywhere in the world.
Book Live Stream
Make 2027 The Year You Take Amazon Seriously
You can spend another year reading articles, watching videos, experimenting with different strategies and wondering whether you're doing the right things.
Or you can dedicate one weekend to understanding the complete system behind building and growing an Amazon business.
Ultimate Amazon Selling System
The proven 7-stage system for building and growing your business on Amazon.
2-Day Intensive Training Weekend with Alex Shelton
Renaissance London Heathrow Hotel | January 30th–31st 2027
Limited In-Person Places | Live Stream Available
In Person: £1,500 + VAT
Live Stream: £750 + VAT
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