
Meet Alex...
Select a Date that works for you... 9am - 5pm (UK time)
Training Days can be at our Amazon Training Suite in Sheffield or Online... whichever suits you best!
Important: Please confirm booking using the email/phone number you wish to use when liaising with our Support Team.
Important: Please confirm booking using the email/phone number you wish to use when liaising with our Support Team.
Please note that there are no refunds for any advice time, services, 1-2-1 training or Online Tools not used. By signing up you are deemed to have accepted The Advice Centre Ltd Terms & Conditions. You are ultimately responsible for the product(s) you choose to sell, supplier(s) you choose to work with & the decisions you make, The Advice Centre Ltd cannot be held responsible in any way.

What is Private Labelling on Amazon?

What will I Learn in the 1-2-1 Amazon Training Programme?

Please see our full Amazon Seller Central Training topic list below...
- Seller Central and Vendor Central
- Amazon Fees & Payments
- Set up/Account Settings
- Shipping Settings
- FBA Profitability
- Product Research Tools
- Listing New Products and Existing Products
- Listing Products Best Practises
- Writing Compelling Content for Amazon
- Winning The Buy Box
- Keyword Research/SEO/Competitor Analysis/Optimising Your Listings
- Amazon Best Seller & Amazon’s Choice
- Pricing Strategies/Automate Pricing/B2B Pricing
- Account Health
- Suppressed Listings/Alerts
- Despatching your products
- Returns
- Amazon Product & Seller Reviews
- Product Promotions – vouchers, lightning deals
- Analysing sales, traffic, listings & Seller Reports - A/B Testing
- FBA Process/UK + Overseas
- Multi-Channel Fulfilment – sell on a website and fulfil via Amazon
- Seller Fulfilled Prime
- Subscribe & Save/FBA Small & Light etc.
- European Markets/Global Selling
- Amazon Brand Registry
- Creating an Amazon Store/A+ Content
- Tracking & Monitoring Traffic to your Store
- Amazon Sponsored Ads and Amazon Brand Ads
- Monitoring your overall performance on Amazon
- Other Online Marketing methods to drive traffic to your Amazon store (Facebook Ads, Instagram Ads, Email Campaigns)
- Amazon Selling & Artificial Intelligence: How to Automate your Amazon Business!
- Creating an Amazon Action Plan for Growth (3 year Growth Plan)
Learn The Ultimate Selling System
Learn the proven system for creating a Successful Amazon Business!
Seller Central v Vendor Central
There are two ways to get your products on to the Amazon Marketplace, you can be a third party seller (using Seller Central) or a first party seller (using Vendor Central), we'll go through the key advantages & disadvantages!
Product Research & Sourcing Products!
To help you decide on the right products to sell (or start an Amazon Business completely from scratch) we show you how to undertake product research and decide on the products to source.
Listing your Products on Amazon
A hugely important part of becoming a successful Amazon Seller is listing and optimising your products in the correct way for Amazon.
FBA (Fulfilment by Amazon)
Let Amazon handle the fulfilment for you via their FBA service. We'll show you what's required and how to get things set-up!
Amazon Brand Registry
If you're a Brand Owner or a Private Label Seller, you can register your Brand with Amazon and develop a fantastic-looking Brand Presence.
Amazon Ads
More often than not, Amazon Sponsored Ads are required to grow your Brand & Sales, Alex will show you how to set-up and manage the Ads to achieve a good Return on Investment!
Account Health & Amazon Selling Policies
Selling on Amazon is no walk in the park! If you don't know what you're doing it's very easy to lose your selling privileges! Understand Amazon Seller Policies and reduce your risk of Account Suspension!
Monitoring your overall performance on Amazon
To become a successful Amazon Seller, you need to fully understand the Seller Central Platform, how to monitor your sales performance and importantly, how to improve your sales performance!
Marketing Skills to drive traffic to your Amazon Store
Learn how to use Social Media not just to create brand awareness but generate consistent Amazon sales!
Developing a 3 Year Amazon Growth Plan!
Importantly, in the Training day with Alex, you will develop a 3 Year Amazon Growth Plan! This involves setting targets and developing a strategy to achieve those targets!
Alex has supported hundreds of Businesses and Private Sellers across the UK, including London, Manchester, Sheffield, Leeds, Bristol, Birmingham, Newcastle, Liverpool, Nottingham, Leicester & more!
Alex has supported hundreds of Businesses and Private Sellers across the UK, including London, Manchester, Sheffield, Leeds, Bristol, Birmingham, Newcastle, Liverpool, Nottingham, Leicester & more!



Join us at our Training Suite in Sheffield for your Amazon Training Day...
Join us at our Training Suite in Sheffield for your Amazon Training Day...
Please note that all meetings are strictly by appointment only.
Who can The Amazon Trainer by The Advice Centre Ltd help?
Who can The Amazon Trainer by The Advice Centre Ltd help?
Business Owners & Managers
If you're an existing Business Owner, The Amazon Trainer by The Advice Centre Ltd can work with you to set-up & grow your Amazon Sales!
E-Commerce Managers & Marketing Teams
The Amazon Trainer by The Advice Centre Ltd can train your team to help grow your Amazon Sales to substantial levels (up to 5 members of your team attending)
Start-ups, Apprentices & Freelancers!
Amazon Selling skills are invaluable, The Amazon Trainer by The Advice Centre Ltd can give you the skills you need to grow your knowledge & build your very own Amazon Business!
Meet Alex Shelton, The Amazon Trainer by The Advice Centre Ltd
Meet Alex Shelton, The Amazon Trainer by The Advice Centre Ltd

Alex is a leading UK Amazon Consultant. He started selling on Amazon several years ago & created 'The Ultimate Selling System' to teach his skills to aspiring Entrepreneurs & existing Businesses, helping Individuals, SMEs and Global Brands achieve up to £350k a month and more!
Alex recognised there wasn't much out there in terms of professional Amazon Selling Support! This is what prompted him to develop the AMZ Advice Centre, to assist and support Businesses of all sizes to sell on Amazon and grow their Businesses through powerful Amazon Advice (at an affordable price!!)
Alongside his day to day Consultancy, he also hosts 1-2-1 Amazon Training Programmes for Business and new start-ups across the UK as well as hosting courses for leading organisations including Government Start-up Organisations and Chambers of Commerce.

"Alexander has an extensive knowledge of all aspects of all the major shopping channels and we have no hesitation in recommending him to others. He understands our particular needs and we are now aware of all opportunities that are open to us and any changes in site system management that inevitably occur. He is easy to work with and is very much part of our team."
- Richard Abdy, A R Wentworth (Sheffield) Ltd

"Alex Shelton is a great example of someone who is a true expert in their field, he invests time and effort in keeping up with the latest developments and runs his own sales programme so that his advice is strengthened by the reality of day to day management of the Amazon platform. I would highly recommend him to any business wishing to succeed in driving sales on Amazon."
- Mark Prince, Chairman, Nucroft

"We always have excellent feedback from clients. Alex is very knowledgeable on Amazon selling, businesses of all sizes attend. We recommend Alex for his professional and engaging delivery on what can be considered a daunting task to anyone thinking of selling online, Alex makes it look easy."
- Business Sheffield (Sheffield City Council)
What happens after the Amazon Training Day?
Naturally, the 1-2-1 Amazon Training Day with Alex which will put you in a really good position to drive your Business forward, however, if you require further support, you can sign-up to the AMZ Advice Centre for just £247+VAT a month!
✔️Selling on Amazon Advice from UK Amazon Consultants, whenever you need it (via email, live chat & WhatsApp)
✔️24/7 Access to the AMZ Business Academy (Online Amazon Training)
✔️Access to AMZBuddy Professional Plan (Powerful ChatGPT Tool for Amazon Sellers)